Smart thinking

I am happy to report that I received my tickets to the Olympic Games in the post. The tickets themselves are well designed and will be an essential souvenir of the London 2012 experience.

The tickets were accompanied by one day travel cards, one per day per ticket. The travel cards allow unlimited travel across the entire London public transport system from the central zone 1 through to the distant leafy suburbs of zone 9.

This is a stroke of genius.

Immediately, the ticket holder has been presented with a very compelling reason to use the preferred method of transport to the games, allowing transport planners to model traffic flows for the games with greater accuracy.

By supplying Olympic ticket holders with travel cards in advance, queuing is minimized and the load on ticket machines and ticketing staff is greatly reduced during what is epected to be the busiest ever prolonged period of use for London's public transport.

This idea is a definite gold medal winner.