BT is Britain's former sole telephone provider, British Telecom, now transformed into the largest supplier of phone and broadband services to businesses and consumers in the UK.
Part of BT's current marketing drive is to win customers over to its new fast broadband service, BT Infinity. 'Want to become one of the better connected' is how the spiel goes. It tells me, how from just £9 per month, I could be enjoying broadband speeds that are up to 8 times the national average. Impressive.
Except there is a problem. Nowhere in the two separate componants of the marketing piece does it give me any estimation of what my speed would be if I switched to BT, not even a range of potential speeds. Am I expected to go online and check what BT's interpretation of average national broadband sped and then do some calculations after that? I think perhaps I'll stay with my current provider.
What makes this more incredulous is that the Advertising Standards Authority has recently made much of ISPs use of attainable speeds and claims of 'fastest broadband' in their marketing collateral. BTs failsafe response seems to be to give the customer no firm information at all.
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