September 9th saw the rollout of a new suite of conversation mining tools by Facebook. Initially rolled out to select media partners including CNN, BSkyB and Slate, the Public Feed API allows media to integrate a real-time feed of publicly available posts matching keywords. Meanwhile, their media partners can gain rich insight on same using Facebook demographics through the Keyword Insights API.
Undoubtedly, this will not stop with media and content providers. Big brands are already eyeing up an opportunity and it cannot be long before the social media giant makes this suite of trend profiling tools available to the business world. That's one up on Twitter, then.
No comments :
Post a Comment